Every Winning Company Has Exceptional Marketing In Common
"As an account executive for Computer Associates, I competed with Thor Technologies in the security space. Initially, Thor was never a company I had to reckon with - until Nancy became their VP of Marketing. She turned around their product positioning and raised awareness for the company. The resulting change within the minds of prospects was remarkable. Thor became a strong competitor under Nancy's marketing leadership".​
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David Den Bleyker
General Manager, North America, CustomerMatrix
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Winning through exceptional marketing is my passion. I am a marketing executive with 25+ years of experience in building brand, increasing awareness and establishing new software categories. I produce bold integrated demand generation campaigns that have resulted in increasing MRR quarter over quarter and filling over 80% of the sales pipeline. I come up to speed quickly and have succeeded in various technology spaces and markets.
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My approach to working with my executive team is highly collaborative and I lead my marketing team by example. When needed I roll up my sleeves and execute with a hands-on approach, correct quickly when necessary and I always measure campaign successes against predefined metrics.
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Marketing Process and Methodology
During my professional marketing career, I have had the opportunity to try many different programs and campaigns. I embraced and learned from my mistakes and reveled in successes. Out of these experiences, I formulated a process and methodology for marketing that has demonstrated serial success. Learn more by clicking on the orange Process and Methodology button.
Marketing Execution
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I launch bold campaigns from a Marketing Automation Platform (i.e. Hubspot or Marketo) for tracking purposes.
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All campaigns, MQLs and SQLs are tracked in SFDC and measured against metrics.
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To view samples of my work please click on the Portfolio button.
Consistent Blogging
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Blogs are amazing assets that increase awareness, build organic search results and encourage targets to connect with your company through Calls-To-Action.
On my blog page, I present a number of blogs I have authored. Because no two targets enjoy learning the same way, I present blogs of varied topics and tones. The one thing that is consistent is they all leverage the same messaging and positioning.
"Nancy stands out in Silicon Valley as a marketing leader who sets the stage for a company's success. Her work ethic is incredible; her passion for her function is terrific."
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"I have seen her craft the right message, lead her team to deliver that message through great corporate websites and collateral - and gain buy-in from major analysts. She supports the sales and alliance functions better than any other marketing executive I have worked beside."
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-Jeff Hartson, VP Business Development, Lucidworks