Good marketing is hard. Excellent marketing is a science.

 

It is tactical and strategic thinking combined with creative execution. It is leveraging a consistent flow of information that pushes company and product positioning from different perspectives and in varied forms.  But before digital campaigns are executed the first project I take on is making sure the marketing tools are in place to allow tracking their success.  I also want to make sure the company and product positioning is relevant and differentiating – and reflected on the company website.

 

Pushing campaigns to the public before the tools are integrated and in place will cause the marketing team to take an enormous amount of time manually tracking lead success and flows. Weak positioning on the company website will result in lack-luster campaign results. For detailed information about how I work please click on the button below.