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Expertise and Proficiency

"Nancy did an outstanding job of repositioning JasperSoft as the market leader in open source business intelligence. She was very effective with the messaging, market positioning and analyst presentations. Nancy was then able to translate this into an actionable sales strategy and work as a positive member of the executive team. I'd hire Nancy again and recommend her highly."

-Paul Doscher, CEO 

My Story

 

Exceptional marketing requires a constant balance between technical knowledge and business savvy. 

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My history as an application developer, systems engineer training instructor and product manager has enabled me to understand, match and clearly articulate product benefits with prospect needs. My years of experience as a VP of Marketing layers the business experience and knowledge necessary to think strategically, pull it all together and execute with speed. 

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I have been fortunate to have gained experience and knowledge in several technology spaces. My technical background supports coming up to speed very quickly on new technologies.

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Good marketing is hard. Exceptional marketing is a science. 

Technology Expertise

  • Communications Platform As A Service (CPaaS)

  • Natural Language Understanding/Deep learning

  • TeleHealth

  • Telecommunications

  • Big Data (Hadoop)

  • Open Source

  • Enterprise Search

  • Mahout

  • NoSQL

  • Database Management Systems

  • Analytics/Reporting

  • IP Surveillance

  • IP Mass Notification

  • Identity Management/Single Sign-on (Security)

  • Web & Application Servers

  • Software as a Service (SaaS)

  • Service-Oriented Architecture (SOA)

  • Agile Application Development

  • Embedded Reporting

  • Wireless/Mobility

  • Unified Communications

  • Grid Computing

Marketing Proficiencies

  • Product Positioning

  • Market Awareness

  • SEO

  • Social Media

  • Lead/Demand Generation

  • Customer Acquisition

  • SFDC and Marketing Platform management

  • Product Strategy

  • Product Management

  • Product Marketing

  • Digital Marketing

  • Webinar Execution

  • User Group planning/execution

  • Content Generation

  • Partner/Channel Marketing

  • Analyst/Press Relations

  • Community Management

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