Portfolio
Branding
This gallery holds a collection of logos and marketing architecture graphics.
Some of the new logos were part of a company's re-branding effort. Others represent new identities resulting from renaming the company. And one represents a brand new identity.
The marketing architecture diagrams are important because they set the stage for talking consistently about the product structure. And they allow web visitors to view and understand the working components of the product.
Marketing Collateral​
Much of marketing is about communication - both verbal and written.
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Product positioning and messaging enable the entire company to talk and write consistently about the features and benefits of the product or solution. Consistency speeds up the company and product branding process.
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Product Datasheets utilize positioning and messaging to push the features and benefits in a structured manner.
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Whitepapers provide a delivery vehicle for in-depth discussions of key product features and/or benefits. Whitepapers can be either technical in nature or benefits-focused.
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Joint partner collateral gives prospects higher confidence that integrations or relationships are real. These collateral pieces are far more meaningful than simply placing partner logos on the company website.
Websites​
This is a collection of before and after images of websites that I have produced. Clear and concise messaging allows a prospect to understand the value proposition at first glance. Actionable events encourage prospect interaction and registration.
Announcing Telestax new CEO
Announcing new Telestax CEO
Inviting attendees to meet witih Telestax during the conference
Announcing Telestax new CEO
Digital Marketing Campaigns​
This is a collection of digital campaigns my team deployed while at Telestax. Every asset was executed from Hubspot, posted to Twitter, the company website, company LinkedIn page and uploaded to LinkedIn as supported content.
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Our digital marketing campaigns were instrumental in building organic search, brand awareness and increasing the MQL count month over month - which, in turn, contributed over 80% to the sales pipeline.